How to Promote Your Business on Social Media in 2023

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Social media is an excellent tool for promoting and growing your business. With little or no cost involved, anyone can set up social media accounts and begin attracting customers. But sometimes social media can be overwhelming. With millions of accounts across an ever-increasing number of platforms, sometimes it feels like you’re just shouting into the void.

The internet is full of people promising to help you grow your social media accounts in exchange for your hard-earned cash and sure, a social media manager probably could help you. But I also know that when you’re starting up a new business or you’ve just gone freelance, you don’t always have money to spend. You’re drawn to social media to find customers because it’s free but then you don’t know where to begin. Or maybe you’ve been trying to promote your business for months and it still feels like no one sees your posts.

I’m here to tell you that there are no great secrets to growing your business using social media. You can use social media to attract customers or clients without spending a penny. Starting in this post, I’m going to share everything I know about promoting a business on social media, completely free of charge, to help set you on the path to social media success.

So, where to begin?

First of all, you should consider whether social media is the right way to promote your business. It can be tempting to think that you need to focus on social media because that’s where everyone else is. But it doesn’t matter where everyone else is, it only matters where your potential customers are.

In the majority of cases, you will be able to access new potential customers on social media but if you have limited time and resources, it’s not always the best place to start. For example, if you have a physical business serving customers in your local area then you might attract more customers initially by handing out leaflets and advertising in local papers.

If you’re not sure whether social media is right for you, then take a look at what other successful businesses in your industry and area are doing.

Once you’ve decided that you want to promote your business on social media, the next decision to make is which platform to use. I would always recommend starting with just one platform and then once you’ve got to grips with that, adding another. Running a social media account is time consuming and you’ll get better results if you give your full attention to one platform than if you try to split your time between many.

You should make sure to sign up to all the major social media platforms at the start though so that you can get the same username on them all. This will make it easier for customers to find you once your business is more established.

Choosing a platform to start with can be tricky. You need to consider who your ideal customer is and which socials they are most likely to use. Try not to be swayed by trends. Yes, TikTok is popular right now but that doesn’t mean that there’s no one left on Facebook.

Each platform has its benefits. Facebook groups make it easier to reach people in your local area. LinkedIn is perfect if you’re selling a product or service to other businesses. TikTok can help you to reach a younger audience.

You should also consider the type of content you feel comfortable creating and the type of content that suits your business. If you’re selling a service, it can be hard to create visual content for platforms like Instagram. If you don’t feel comfortable on camera, then you might not want to start with YouTube.

In my next post, we’ll look more closely at the major social media platforms and the pros and cons of using each one to promote your business. In the meantime, take some time to decide if promoting your business on social media is right for you. Take a look at your competitors and businesses whose success you want to emulate. What works for them? Which platforms do they use? What type of content do they create?

It’s important to remember that what works for other people won’t necessarily work for you and you won’t get very far if you just copy someone else’s ideas. When you look at other people’s content, think about how you could put your own spin on it to make it work for your business.

If there are any topics related to social media that you’d like me to cover on this blog, then leave a comment below and I’ll see what I can do.

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