Social Media Image Size Guide

Social Media Image Size Guide

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Using the right size images and videos on social media is essential. Succeeding on social media is all about creating compelling visual content that stands out in an endless sea of posts.  

To stop you from spending hours (okay, more like minutes but your time is valuable) searching for the right image dimensions, we’ve created this list of sizes for the most popular social networks.


Instagram is all about the visuals so it’s important to get your sizes right. No longer all about those perfect squares, Instagram now allows portrait and landscape images on your feed, as well as Instagram Stories and IGTV.

  • Instagram Post (Square) – 1080px x 1080px
  • Instagram Post (Landscape) – 1080px x 566px
  • Instagram Post (Portrait) – 1080px x 1350px

(Remember – whilst portrait and landscape images will be displayed in full on your feed, they will appear cropped on your grid so bear this in mind.)

  • Instagram Story & IGTV – 1080px x 1920px
  • Instagram Profile Picture – 110px x 110px



When Twitter launched, there were no images to be seen. Now, including graphics in your tweets is practically mandatory. Tweets with images are retweeted 150% more than tweets without so pairing your carefully crafted tweet with the perfect image is a must.

  • Twitter Image Post – 1200px x 675px
  • Twitter Header – 1500px x 500px
  • Twitter Profile Picture – 400px x 400px



Facebook is the world’s largest social network, so you have to create content that stands out. Stand out for the right reasons by making sure your images are the right size.

  • Facebook Image Post – 1200px x 630px
  • Facebook Header – 820px x 312px
  • Facebook Profile Picture – 180px x 180px
  • Facebook Event Image – 1920px x 1080px



A professional appearance is the key to success on LinkedIn. With different image sizes for personal pages and company pages, it’s easy to get confused.

  • LinkedIn Image Post – 1104px x 736px
  • LinkedIn Profile Picture – 400px x 400px
  • LinkedIn Personal Header – 1584px x 396px
  • LinkedIn Company Profile Picture – 300px x 300px
  • LinkedIn Company Header – 1536px x 768px
  • LinkedIn Company Banner Image – 646px x 220px
  • LinkedIn Company Hero Image – 1128px x 376px



Much like Instagram, Pinterest is all about the images. Create the perfect pin by sticking to the guidelines set by Pinterest.

  • Pinterest Pin – 1000px x 1500px
  • Pinterest Profile Picture – 165px x 165px
  • Pinterest Board Display Image – 222px x 150px

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