Why Should You Use Facebook Creator Studio?

Creator Studio

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What is Facebook Creator Studio?

Facebook Creator Studio launched in 2018 and its original purpose was for managing Facebook pages. Last year, following the launch of Creator accounts on Instagram, Creator Studio began allowing users to manage Instagram accounts too.

Creator Studio is completely free to use and is best accessed on desktop, although there is an app too.

Creator Studio is one of the most useful tools for small business owners but it is often overlooked. In this article, I’m going to take you through what Creator Studio can do and why you should be using it.

Who Can Use Facebook Creator Studio?

To use Creator Studio, you just need a Facebook business page and an Instagram business or creator account. (If you just want to manage your Facebook page then an Instagram account isn’t necessary.) That’s it. No required number of followers. No hoops to jump through. Just a Facebook page and an Instagram account.

(If you don’t know how to switch to a business or creator account on Instagram, then click here to find out how.)

What Can You Do With Facebook Creator Studio?

So, you’re all set with your Facebook business page and professional Instagram account, let’s get into what Creator Studio has to offer.

Post Scheduling

In my opinion, the most useful feature by far is the ability to schedule posts to your Facebook page and Instagram account.

For Instagram, you can schedule feed posts and IGTV videos. Unfortunately, at the moment you can’t schedule Stories or Reels but let’s hope that’s added in the future.

It’s so simple to use. There’s a box to write your caption in (don’t forget your hashtags!), a place to upload your image(s) or video, and space to add a location. You can also use the advanced settings section to turn off comments and mark posts containing brand collaborations.

You can choose to publish your post immediately or at a time of your choosing or save it as a draft. You can also choose to publish the same post to your Facebook page.

When it comes to Facebook, you have more options. As well as creating posts for your News Feed, you can add to your Stories or start a live video (these will be posted immediately though).

The layout for creating a Facebook post in Creator Studio is very similar to the layout for creating a new post on Facebook itself.

You can add photos and videos, tag other users, and check in at a location. As with Instagram, you can publish your post immediately, schedule it for later, or save it as a draft. There is also the option to backdate Facebook posts.

Facebook posts cannot be cross-posted to Instagram as Facebook posts don’t have to contain an image or video. This means if you want to post the same thing to both platforms, you should create it in the Instagram section and then tick the box to also publish to Facebook.

Post Insights

Another feature of Creator Studio is the ability to view insights about your account. You can view information about individual posts by going to the Content Library and clicking on a post or you can view some more general insights about your account in the Insights section.

The insights available for Instagram are not much different, and in some cases, less detailed than the insights available in the Instagram app. I would recommend monitoring the in-app insights rather than those available in Creator Studio.

The Facebook insights are also limited, mainly focusing on videos and stories. Although the individual post insights are more detailed, they are no different from the insights available on Facebook itself.

Branded Content

The final main feature of Creator Studio is the means to monitor Branded Content. Unfortunately, to use this part of Creator Studio you must be based in the US but it’s likely it will be expanded to include more countries.

To be eligible to use the Branded Content section, you must have over 10,000 followers & engagement of over 1000 in the last 60 days. If eligible, you can use this area to manage the performance of brand collaborations.

As I mentioned at the beginning of this article, there is a Creator Studio app. Currently, this only allows you to manage Facebook pages so the desktop version is a must use if you also have an Instagram account.

Although Creator Studio is far from perfect, the ease of use and the fact that it’s completely free make it a must have for small business owners. To get started with Creator Studio, head to business.facebook.com/creatorstudio/

Have you used Creator Studio? Is there another tool which you prefer? Let me know your thoughts in the comments.

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