Title Tags and Meta Tags

Title Tag

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In our last blog post, we talked about what SEO is and some of the most important ranking factors. Now, we’re going to take a closer look at each of these factors, starting with title and meta tags.

Title Tag

A title tag is an HTML element which defines the title of a webpage.

The title tag appears on the search engine results page below the URL so it is the first thing potential customers will see.

It is really important to include keywords relating to that page and any additional information that you want to catch the eye of user in the title tag. Perhaps include something unique to your business to encourage people to choose your website.

Search engines also use the title tag as one of the factors to help them understand what a page is about. This helps them to determine where a page should rank for a specific search term so it is important that the title tag is relevant to the page content and each page of your website has a unique title tag.

In terms of length, there is not an exact character limit but title tags should be no longer than approx. 50 – 60 characters. Google (and other search engines) do vary the number of characters they display from time to time so you should check that your title tags are being displayed in full on a regular basis.

Meta Description

Whilst there are many meta tags, probably the most important in terms of your website ranking and visibility is the meta description.

This is usually the text that will appear in the search results underneath the title tag and is a further opportunity to provide a brief summary of what your page is about and make your website the one the user clicks on first.

The meta description can be up to 150 characters long. As with the title tag, search engines change the number of characters they display sometimes. You should check on a regular basis that the meta description for your page is displayed in full. 

In terms of content, you have more characters available than with the title tag so it is an opportunity to reinforce what the page is about. You should make sure to include the keyword you are targeting with that page. It is also a good idea to end the meta description with a call to action, encouraging the user to click on your link.

Search engines will also look at the meta description you use for each page and use this as a factor when deciding where each page should be ranked. This means relevancy is important, as is ensuring each page on your website has a unique meta description.

In summary, title tags and meta tags are some of the most important ranking factors. You want to use the title tag and meta description to market your page to the user and encourage them to visit your website, as well as to help search engines understand what your page is about.

In our next blog, we will be looking at the use of H1, H2, and H3 tags. If you’d like to be notified every time we post a new blog, then click here.

If you’d like some help with your title tags and meta tags, or any other SEO factors, then just email us at chat@pretzelled.co.uk.

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