Google and the other main search engines love local businesses!!
It doesn’t matter if you’re a service provider such as a Hairdresser, Nail Technician, Plumber, Driving Instructor, Accountant or Personal Trainer (to name just a few) or if you own a shop selling products, you want to appear as high as possible in the search engine rankings when prospective customers in your local area search.
If you put yourself in the shoes of your prospective customers for a minute, you realise that the majority of times you search for a service or product you want to see results showing businesses in the area that you reside in.
There are several ways of optimising your local presence on the web to increase your ranking and visibility. If you have a website in place you’re already on the right path. However, it’s important to realise that your competitors are probably doing the same. Investing in a Local SEO package can give you a massive advantage and increase in ranking over these competitors.